Graphic design, Web design, Email marketing, Typography and typesetting, Multimedia, Tuition in Creative Industries, Photography and Illustration
Graphic Design and Websites that work… For you, your customers and Google
A full Graphic Design package for your project; including advertising, websites, web media, brochures, flyers, logos, stationery, and photography – still, video and 360 degree VTs. Ensuring Success with Google for your website and getting your message out to even more people by using the Mailshot email marketing system. Making the best of Social Media to get a conversation going, using Twitter and Facebook to bring visitors to your website.
More about Web Design...
Getting it right for the web in 2012
Contact me for a chat and I’ll be pleased to advise you, in plain English, on everything you need to know, design and web-wise, including:
- Creating a style and planning your project
- Planning and structuring a website
- Hosting your website… Choosing and registering a domain name
- Ensuring your website reflects your project’s style and image
- Making sure your website is designed to attract visitors
- How to update and modify your website
- How to publicise your website.
Why choose me to build your website? – see websites
Twenty years experience with a Mac and a background in graphics give me the ability and confidence to tackle any brief and produce a stylish solution.
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Graphic Design for Print
It’s important that your brand that looks good both on screen and in print – and that calls for comprehensive and exceptional design skills. Design for print is quite different to designing for the web but very often both are required to provide a seamless identity which covers all media, including;
- Letterheads, Business cards, Compliment slips;
- Annual reports, Brochures, Catalogues, Promotional literature, Booklets and leaflets;
- Magazines, Newsletters, Datasheets;
- Product packaging, boxes and cartons;
- Mailshots, including data capture;
- CD ROMs, DVDs;
- Point of sale material, Marketing promotional merchandise, Mousemats, Clothing;
- Postcards, Billboards Signage, Showcards, and
- Calendars, Diaries, Labels.
Print Services and Web Design for New Business
Give your new startup small business a flying start with an all inclusive low cost web site design and print package to help establish your brand identity. Presenting the right image can be a key factor to success for new business and a well designed style will set your venture apart from the others.
Contact me and we’ll discuss your project and how I can provide original and unique material including;
- Professionally designed websites;
- Hosting and Domain name registration; find out more »
- Email forwarding;
- Logo design;
- Letterheads, compliment slips and business cards, and
- Brochures, catalogues, advertising material.
Less is More: The advantages of a single page website
Single page websites have recently become very popular. They have actually been around for a long time and usually they've been used for cheap and cheerful static websites. Today's single page websites are a dramatic improvement on those, and can be beautifully crafted designs that are dynamic thanks to the latest developments in web techniques and capabilities.
So. what's so good about single page websites?
- CONTENT IS KING Without the need for any bloated navigation, a clear content organisation structure is necessary. Anchor links allow the user to navigate from one part of the page to another. With all content on one page, instead of having different pages for each section of the website, the constraints of space require that words and images are chosen carefully to get your message across and avoid superfluous words and graphics.
- PRESENTATION Distinct design is the focus. The presentation of a single page website layout is in a way that is easy on the eye, to encourage visitors to stay longer and find out more about what you're offering, by breaking down content into small, easily-digested chunks of information.
- CLARITY Simple messages, as they are quick to get across and easy to understand, are a key to success in marketing products and services. Visitors to a single page website will quickly know what's on offer and can therefore easily make a decision on whether it's of interest.
More about Single Page Websites...
Simple one page website layouts provide a clear, attractive format that delivers relevant content without any other unnecessary fluff. The line of thought behind the single page website is that a what you see is what you get delivery is refreshing, straight-to-the-point and no nonsense, - and what you see is what you get is especially true when you really like what you see.
One-page websites are making a big comeback
Single page websites were up until recently mostly for static, low budget websites or such as online event sign-ups. Today's sophisticated, smart and practical one page website is a carefully crafted design choice for all kinds of consumer and professional needs.
Making sure that content is worthwhile
There's been an approach to website design that's often used a standard multi-page set-up; the 'Home - About us - Our Services - Where we are - Our Products' etc in separate pages is quite normal. But, also far too often, multi-page websites don’t have enough content to make those pages worthwhile, and to make the pages appear useful, they end up being filled with content that is of no real value. These pages are rarely visited - and if they are, and they are unattractive, then visitors probably exit the site quickly from them. Sparse site pages, without worthwhile content, don’t appeal much to search engines either, since they usually lack the lively and engaging content - which can easily be contained on a single page.
Better for Search Engines
One page websites are being confirmed as more than just a web design trend. Search engines will always reward websites with quality, keyword rich, & relevant content that's well delivered in a hierarchical, single page structure, over a sprawling website with scattered wordy, content. The vast majority of site visitors never even navigate away from a website’s home page. Site visitors and users have limited attention spans and want immediate gratification; if they don’t find what they’re looking for right away, they’ll leave and soon look for it elsewhere.
Elements of a One Page Design
A lot of web designers would agree that the single page website innately lends to a better user experience. The following web user interface design features are attributed to the improved UX of a single page site:
- Consistent design
- Continuous linear navigation
- Excellent use of space & clear, concise mission statement (since there’s no room for meandering)
- Clear content organisation structure
- (Only) the most important content lies above the fold, all other lies below it
- Anchor links throughout let the user easily navigate to the content they’re looking for
About.me is an example of a website that capitalizes on all the benefits of the one page design layout. It delivers a to-the-point mission statement that clearly states what is being offered; the user knows exactly what to do, since the primary focus of the page is a straight-forward call to action; all (and only) the crucial content is above the fold; the page uses clean lines that don’t distract the user from the call to action; it uses two images that are communicative visual representations of who this company is and what service they’re offering.
Who needs a CMS anyway?
One of the first considerations when starting a website project is whether or not you want to administer the site yourself - adding and editing content. A CMS - Content Management System - gives you the freedom to update your content, images, products, prices etc., when necessary and in your own time, without having to rely on me or any other web designer. It is invaluable and an obvious choice if the website will feature a lot of dynamic content such as news, case studies, a blog or an online shop. Open source CMS software such as WordPress and Joomla have become very popular and many websites use these systems, which are aimed at non-technical users. So popular that they have been used often without forethought and often unnecessarily. Sometimes the choice to use a CMS can backfire and turn out to be a big mistake.
So how to decide if you need a CMS?
Although it's nice to think that you could update your website however and whenever you liked, take an honest and realistic look at how often you'd do that. If your website relies on news, a blog, a shop, or lots of organised articles or data, then yes, you probably should plan using a CMS. If you only plan to update once, twice a year or maybe quarterly, then your better option would be a static website.
Consider the cost
The costs for building a website including a CMS are generally higher than for a static website, and the development will probably take longer. Using open source systems will often require customisation, to bring in your project's style and to add any specific functionality you may want. There are continuing maintenance costs with CMSs - system updates and security are essential to keep things running smoothly and safely.
Leave it to the experts
A static website, possibly a simple single-page site, maintained by a competent web designer (that's me) will be the best option for most projects. Smaller changes can easily be made as and when needed.
A compromise could be to use a basic and minimalistic CMS like Cushy CMS. With a line of code added to the web pages and areas you would like to update, you will be able to make some basic content changes yourself. This will give you the freedom you need without having the extra costs of a complex CMS back-end, and once your business and website grows and becomes more dynamic, you can still think about adding a custom developed CMS to your beautiful custom made website.