Email types

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There's more ways to use email than you think ...

There are a several types of email messages you can send through MailShot and some of them are not directly sales related. All of them will help you to communicate with your customers, friends, clients and users - and get your message out - to where it counts.

Postcard emails

These are one-off announcements, you might want to make a simple, brief announcement informing customers of a special offer, launch a new product or quick fire sale. These types of emails are typically restricted to a single call-to-action and should be easy for the recipient to scan in a few seconds. Here's a couple of examples:

A sample email template

Email Newsletters

Email newsletter's build upon the relationship you have with your customers and are the most likely use of mass email. You'd expect to see an increase in sales from a Newsletter MailShot, but keeping the focus on providing relevant, useful content your subscribers might be interested is sure to get you noticed.

Your content needn't be directly featurning your products or services. For example, an online grocer might send a monthly newsletter featuring a few recipes, a story on the benefits of organic produce and a column with exercising tips. To get the creative ideas flowing, here's a couple of good looking email newsletters:

Another sample email template A sample email template

Catalogue Emails

A catalogue based email is fairly self explanatory, being an electronic version of a print brochure listing particular products, with the primary goal to encourage customers to purchase.

A sample email template

Press Releases

If you have a list of media contacts that have given you permission to contact them, email press releases can be a great way to attract news coverage. Of course, there are a number of services that can distribute your press releases to the media, but maintaining your own list of media contacts can be a great way for you to send targeted, personalized press releases only to those contacts who will be interested.

Let's get started

What's Mailshot?

Mailshot is a complete online mass email system for non-technical users. Prepare, send and save email campaigns and analyse reports of your messages.

Create stylish, professional emails

Get in the driving seat and create and send your own email campaigns - from your desktop. Choose a template (or use your own, built to your style), add your own content, select recipients and schedule delivery in your own time.

Preview the email as you build it

The MailShot live editor allows you to see your email as you build it. You can add your own text and images to your template and even change the order any items might appear. The moment you add your own content MailShot will automatically save your draft so you can come back and finish it later.

Pick a template, any template

You can use an unlimited number of email templates and even re-use the designs in MailShot's growing gallery. You have a template for media releases and another for your monthly newsletter - it's completely up to you. You simply select which template you'd like to use and add your own content.

Complete sender control

Use your own 'from name' and email address, so the email always looks like it comes from you. You can also select your own subject and which email address any replies should be forwarded to.

Send now or schedule for later

Once you're happy with the email, you can send yourself a test version, send it immediately or schedule it for delivery at another time. This way you can build your campaigns in advance and schedule them for delivery tomorrow, next month or any time in between.

Jon Jackson is a graphic designer and web designer in cromer, north norfolk, who builds top quality websites that have success with Google